You’re wasting money on Adwords without a mobile site.

Starting today, July 22, 2013, Google will automatically upgrade all Adwords accounts  to Enhanced Campaigns.  What does that mean?  It means that your Adwords campaign will automatically target users on mobile devices, in addition to traditional desktop targeting.

This is actually a great feature, which allow advertisers to simultaneously hit their target demographic across all major digital devices.  However, this also spells trouble for those of you who do not already have a mobile optimized landing page for your Adwords campaigns.  When a mobile user clicks on your Ad and sees this

mobile-website-developer

 

70% of those users will simply hit the Back button, and you’ve wasted your CPC.  Keep in mind that mobile now accounts for nearly 25% of all web traffic.

Mobile web traffic 2013

That equates to an average loss of 18% of your advertising dollars lost, simply because you do not have a mobile-optimized landing page.

Luckily, with the mobile web editor provided by mPress, setting up a mobile-optimized land page or even a fully touch-optimized mobile website is as simple as a few clicks.  Take advantage of our starter Mini plan and get started for free today and stop losing your ad dollars.

More awesome features

You’ve asked, so we’ve delivered.  It’s been just a month since our public beta launch, and we’ve gotten more love and feedback from our users than we’ve ever imagined.   In the latest update, we’ve added even more new little gems into our platform based on what you’ve asked us.

mViewer

First off, we’ve updated the live preview area of the Editor into mViewer, you own personal sandbox to test and play with the mobile site that you’re building in real-time.  Everytime you save, the mViewer is automatically updated with the latest version of your mobile site.

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In addition, the mViewer can now be retracted into a side drawer to give you more screen space when you want to just edit.  Whenever you want to see the mViewer, simply click the blue puller-tab on the right side of your Editor screen.

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Custom Color and CSS for all users.

Next, we’ve unlocked the Style Editor for all of our users, including the free accounts.  Simply click the Customize Style tab in the toolbar on the bottom of the Editor screen and you’ll be directed over to the Style Editor page.

Screen Shot 2013-07-11 at 6.11.51 PM

Now, anyone can easily modify the color themes of their mPress site by either selecting one of our hand-picked presets or with their own customized color settings.   Furthermore, for the more technical users, we now allow direct CSS editing to further customize the look and feel of each mPress site. Download our starter template to get started.  We can’t wait to see what new designs our users can come up with.

Google Analytics

Google Analytics is a valuable tool for any website to track visitors and pageviews.  This is true for both traditional desktop sites, as well as mobile sites.

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We now allow users to add their own Google Analytics tracking code into their mPress site.

<script type="text/javascript">
var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-XXXXX-Y']);
_gaq.push(['_trackPageview']);
(function() {
var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
})();
</script>

Navigate to the Settings tab in the Editor Screen and paste your tracking code, which looks something like the code above, into the Google Analytics section.

Screen Shot 2013-07-11 at 6.12.08 PM

 

Desktop Site Linker

Lastly, we’ve also added an option for users to link mobile users over to their current desktop site, which maybe useful for some mobile visitors that wants to access additional contents not available on mobile. To add this to your mPress, again simply navigate to the Settings tab in the Editor Screen and add in the URL of your existing desktop site into the Desktop Website field.  Now mobile visitors will see a desktop icon in the Menu of your mPress site  such as this:

Screen Shot 2013-07-11 at 6.13.31 PM

 

Now go check out these features for yourself, and stay tuned, as we continue to bring out even more tools to help you and your business engage mobile users and clients.

Bright new homepage

Homepage redesigned.

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New Feature: Mobile Embedded Twitter Widget

We’re glad to announce a new feature on mPress.  Mobile Embedded Twitter Timeline!   On June 11, Twitter officially retired API v.1  What that means is that RSS, Atom, XML syndication formats are no longer supported by Twitter.  This caused a lot of headaches for our users who had previously used RSS to integrate twitter feeds with their mobile site.

Today, we’re glad to announce that mPress now supports Embedded Twitter Timeline widgets on our sites, which looks something like this:

Screen

Embedded Twitter Timeline enable users to show tweets without using RSS, in addition, visitors now can also Follow, Reply, Retweet, and Bookmark directly through your mPress mobile website.

In order to activate the new Twitter widget, simple click the New Section button in your Content Editor.  You’ll see a new Twitter content section you can add.

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Next, go to https://twitter.com/settings/widgets/ to create a new widget for your Twitter account.

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Configure the widget’s look and feel through Twitter’s interface:

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When you’re done, click Save changes and simply copy and paste the HTML code provided into the Twitter Widget Code field in your mPress Editor.

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Click Save, and you now have a shiny new Twitter Timeline in your mobile site.  Enjoy!  And stay tuned, we are dedicated to providing the best mobile web experience for you and your customers and have a lot more exciting new features coming up in the pipes.

mPress platform opens to public

Today, new features of iOS7 were officially announced, along with its new controversial flat-design approach.   While the rest of the Apple fandom are busy chattering about the pros and cons of the new iOS look, here at mPress, we’re excited about something else.  After months of hard work, user testing, and refinements, we’re finally ready to unveil the mPress mobile content publishing platform to the public.

Now, anyone can sign up and start creating a beautiful touch-optimized mobile website with ease.   To start, we’d like to go through a short tutorial of the features available within our tool.

Once you sign up and log into the Dashboard, you can begin by selecting one of our hand-designed templates optimized for touch-based mobile devices.

Choose

 

After you give your new mobile site a name, you’ll be taken to the Content Editor.  Here, you can select content tabs on the left column of the page to update with your own contents.  Once you’ve updated the content fields, click Save button and can immediately preview your site in real-time on the right side of the page.

Edit

 

On the top of the left column in your content editor, you can add new content sections by clicking the New Section button. You can also delete unwanted sections by clicking the Edit link.

Screen

 

In the Edit panel, you can also rename content tabs, as well as reorder the contents by simply click & drag one of the tabs.

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We know that preserving the look and feel of your brand is important for many organizations.  With our Premium accounts, users can customize key parts of their mobile site with their own branding in the Color Editor.

 

Customize

After you’re satisified with your site, you can click the Publish button on the top navigation bar.  Give a custom subdomain for your mobile site and click the Publish button to go live.  Your mobile site is now live at http://yoursubdomain.mpress.me.

Publish

If you already have a custom URL domain, you can  also integrate your mobile site with your existing domain with one of our Premium accounts or above, which also enables  unlimited media files, unlimited content sections, unlimited visitors, and no advertising or mPress branding on your mobile site. For details, click on Upgrade on the top navigation bar of your Dashboard.

We’ve just given a very quick summary of what’s available within our tool, but all we can really provide is just a tool for you to use.  It’s up to you, the content publishers, the independent business owners, and the designers to really create the magic.  We can’t wait to see what some of our users can build using our tool.  Go Sign up and start building today.  And please don’t hesitate to reach out to us with any questions, suggestions, or just to say hi.  We’re always happy to hear from our users.

Four Marketing Trends to Watch in 2013

Generally, we like to post only OUR content on this blog, but this article offered some good advice that we’d like to share with our readers.  You can read the full version here.

TL;DR Version with mPress thoughts:

Small business need to leverage web technology to survive these days and should focus on the following four trends this year. (Although we think #4 is already a declining fad)

1. Mobile Sites: This is where your audience is.  Set one up now.
2. Serious Social Sharing: This is how your audience talks about you.
3. Content, Content, Content!:  This is how your audience finds you, especially given the new Google ranking system.
4. Image Tile Layouts:  This is how you present content to your audience.  More specifically, in easily consumed bite-sized portions, which aligns with our content presentation strategy here at mPress.

Hope this helps shed some light for all those that are lost in the deep dark forest we call the web.

Happy Vday! mPress now in beta!

 

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Happy Valentine’s Day!

We’re in love!  Here at mPress, we love our work, we love our product, and we love our users.  After months of hard-work, hacking and re-hacking, it’s official, mPress is ready for some users.   We’re now in invitation-only private beta!  Go to mPress.me to get your exclusive invitation.

We’re really excited about our product because we know we’re doing something very special.  We’re changing the face of the mobile web by enabling anyone to easily create a beautiful mobile presence to showcase themselves.  As special appreciation for our early users, we will be giving away 2,013 life-time free access to our platform. Get on our list early while supplies last.

8 Mobile Web Trends for 2013

No matter how you look at it, 2012 has been the year when movers and shakers of the web really stepped up their efforts to conquer mobile. We’ve seen innovations in all forms: native mobile, mobile web, or hybrid.  The growth momentum will continue into the new year, and 2013 will be the year where mobile web design hits mainstream. As we come to the end of 2012, mPress has a lot to look forward to.  Here, we’ll list ten design trends that we think will become common practice in mobile web design and usage in 2013:

 

1. Scrollwiping →: Up, down, left, right, and sideways, our fingers get quite a workout when swiping through pages on mobile devices, be it phone or tablet.  In the days of mouse-based UI, scrolling can be quite annoying, but for touch-based devices, swiping and scrolling can be a powerful tool to increase user engagement and entertainment if used judiciously.  More innovative scroll-based navigation can be expected on mobile websites as well as mobile apps.  Parallax scrolling [ex] can also be expected to be ported over to mobile websites.

ipadparallax_scrolling1

 

2. Buttons XXL: On mobile, buttons are more user-friendly than links.  We know that.  Extrapolating on that, HUGE buttons that are easy to recognize and access increase overall conversion rate of mobile apps.  We can expect large buttons that take significant percentage of the visible real-estate on mobile screens to dominate much of the navigation in the coming year.

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3. Typography Magnified: Similarly, large beautifully design text and fonts will become more common.

tumblr_mfb9s3AFr31r71i1jo1_500            png-2

 

4. Authentically Digital:  Inspired by Microsoft’s Metro style, flat, bright-colored digital design brings a  bold and fresh look to mobile.

 

trends-02-win

 

5. Skeuomorphism: On the opposite spectrum, photo-realistic elements that resemble real-life items, championed by Apple’s iOS UI, will continue to be embraced by many designers.  Mobile lies at the edge of virtual and real, and this design style brings a sense of professional quality and elegance to any brand.

newsstand2

 

6. Image Sliders:  Image sliders are commonly found on traditional websites to draw attention to graphics.  On mobile, with exception of Coverflow and photo galleries, it hasn’t been a widely used element.  These sliders also leverage the swipe motion and can be a powerful tool to show graphics or educate users via onboarding.  We expect more mobile websites will use image slides as a way to engage visitors for anything from restaurant menus to product portfolios.

 

png-1      png

7. Fullscreen Image Background:  Humans are visual animals.  A simple trick to add style and character to any mobile site is a big fullscreen background image that best represent the site owner’s personality or goals.

png-3

 

8. QR/NFC Branding:  As already mentioned, mobile bridges virtual and real, and QR/NFC tags are the links.  Consider QR codes and NFC tags the URL of mobile, except in this case, they present a rare branding opportunity on top of their functionalities.  Mobile website owners can use the graphical nature of QR codes or NFC tags to brand their site, business, or entity.  You can think of it as a new logo form and we expect continued growing adoption as mobile becomes even more widespread.

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img_5161     sony-to-sell-nfc-smarttags-that-will-work-with-all-nfc-android-phones_g-nt-_0   Samsung-TecTiles-420x314

Let us know what you think.  Comments welcome.

Happy Holidays!

2012 has been an exciting and ever changing year for mPress.  We’re working hard on a lot of new things to help small business take advantage of the mobile revolution.  Exciting things to come in 2013.

 

From all of us at mPress, merry Christmas and a very happy New Years to you all!

 

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What does mobile presence mean to your business?

Mobile, mobile, mobile!

Unless you’ve been living under a rock on the Himalayan Highlands for the last five years, you’ve inevitably witnessed the rise of mobile devices, both in your personal and professional life. But what exactly does this mean to your business?

The fact is that mobile is no longer just a device you call your wife with. In a world where smartphones and tablets keep us constantly connected, mobile is now the easiest way for potential customers to find you. It is the fastest growing media and a new touch point for clients to connect with your business. Let’s take a look at a few sobering facts. On a broad level:

  1. 20% of Internet traffic are from a mobile browser. (Source: AllThingsD)
  2. By 2014, mobile Internet usage will surpass traditional desktop usage. (Source: Microsoft)
  3. There were a total of $241 billion mobile transactions in 2011.

To see why this would impact your business, we need to take a look at consumer behavior on mobile devices:

  1. 78% of smartphone owners use their phone to perform retail research while inside a store. (Google Insight, 2012)
  2. 70% of all mobile users will take action within 1 hour of visiting a mobile site. (Mobile Marketer, 2012)
  3. 61% of local searches on a mobile phone result in a phone call. (Google Insight, 2012)
  4. 46% of consumers are unlikely to return to a mobile site or the business if it didn’t work properly during their last visit. (Source: Gomez)

In business, first impressions mean EVERYTHING. There’s no question that your business need a website. Why? Because the Internet is where people to find out about your business, and it’s also the easiest place for you to connect with your potential clients. A web presence ensures that you can fully take advantage of the Internet.

But now that mobile is becoming a major part of the Internet, do you have a mobile presence? Can you still to ignore this growing customer base? How does your website look on mobile browsers? As stated above, 7 out 10 people that visit your site on a mobile device will take action within the hour IF your site is optimized for the mobile experience. Otherwise, nearly half of them won’t ever return to your site or business. So what do people see when they visit your site?  As seen in this comparison of Hotel.com, the difference is clear between mobile-optimized and traditional websites when viewed from a mobile browser.

non-mobile-optimized-website-versus-optimized1

In this multi-device era, where customers can reach your business from a PC, a smart-phone, or a tablet, a traditional website is no longer enough. You need a mobile presence to ensure your business is well-represented across all devices. The mobile site must not only naturally adjust to the new dimensions of various mobile devices, but also take advantage of touch-based user interfaces to ensure natural and intuitive interactions with the visitor, aka, your future customer.  At mPress, we’re here to help you with that.